About Us
About us
Hand Crafted by some of India's finest artisans, NEEDLEDUST brings to you a line of handcrafted fine leather juttis that speak the charm of a true old school artisan with the design sensibilities of a modern, luxury shoe brand. Therefore, re-creating the jutti! With love for the handicraft and passion for revival of the jutti, Shirin Mann Sangha launched NEEDLEDUST in May 2014, amalgamating the finesse of old royal moulds with innovative design and embroidery patterns.
About the Designer
I have admired my mother wearing juttis since I was a child, and have loved the craft. But the first experiment happened when I was getting married and realized the dearth of beautiful, pop colour juttis, I decided to design my own wedding pair which adorned ghungroos, that is the evolution of NEEDLEDUST.
The main goal behind the NEEDLEDUST Jutti is sustaining finery of an heirloom and bringing excellence in designs as well as quality of raw material. And that’s why NEEDLEDUST stands out. -Shirin Mann SanghaFounder and Creative Head
In 10 years NEEDLEDUST has become a leading jutti brand internationally, enjoying support of a large clientele worldwide. Worn by most sought after fashion names and celebrities like Sonam Kapoor, Deepika Padukone, Priyanka Chopra, Alia Bhatt, Kangana Ranaut, Shradhha Kapoor, Sonakshi Sinha, Kriti Sanon, Aishwarya Rai Bachan, Katrina Kaif and more along with leading publication and fashion magazine covering its breakthrough story, NEEDLEDUST has gained immense popularity worldwide.
Recently, NEEDLEDUST has also forayed into MULES, an alternative footwear that has the same unparalleled quality and craftsmanship of NEEDLEDUST Juttis. 100% handcrafted, Needledust's vegan line of mules is an all-inclusive line of footwear, with an international profile that features a variety of patterns across a stunning palette of colours.
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CRAFTSMANSHIP
Each and every pair we put out on our shelves is 100% handcrafted by a team of highly skilled artisans and craftsman to achieve high measures of finesse, beauty and quality. A multi tier process starts with the designs that move from sketches on to ‘addas’ where they are hand embroidered on cloth with extreme attention to every knot and curve. Following which, the cloth is pasted on leather lining, and hand stitched on the leather soles to turn them into beautiful shoes. The polish and smoothening of leather, cutting of curves to give the shoe the correct shape and stitching the pieces of leather and cloth together are done with immense care to give you your perfect shoe. Every pair is quality checked and then moved to the final phase of packaging, which then is delivered to you with love!
With every collection NEEDLEDUST launches, we challenge ourselves to produce embroideries and designs that break norms and create fresh powerful stories that read with women from all over the world. And that is the NEEDLEDUST design aesthetic!
Packaging
NEEDLEDUST offers a beautiful range of special handcrafted pieces that make perfect gifts for your loved ones. All our juttis come in gorgeous pull-out, hard cover boxes, with juttis wrapped in butter paper. The box contains extra adornments with juttis that require them, a care card, that gives you instructions on how to care for your shoes and a dust bag for easy, airy storage. It’s nothing short of luxury! You can add a greeting card in the box too. Watch out for the greeting box, where you can fill in details, on the check out page.
